News
A new brand image for CVG
To
celebrate the arrival of a new partner to their firm, CDC is launching
the new brand image of Campeau-Vinet-Gauthier, Chartered Professional
Accountants since 2000.The
mandate was to design and present a strong and renewed visual identity,
allowing the client to quickly establish itself in the accounting
market in Quebec. In moving from Campeau-Vinet to
Campeau-Vinet-Gauthier, the graphic reflection supporting the new brand
image required a resolutely more modern and youthful touch than the
previous logo, while also attempting to include the notion of financial
health to present the firm's marketing positioning.
Through
a search for comparables, supplemented by competitive research, CDC
developed a visual platform comprising a logo, a slogan and its
variations on stationery (user guide, business cards, envelopes, e-mail
signature, presentation covers).