News
Argenpublix, an Outstanding Communicator at the Service of the City of Mascouche!
For several years, the City of Mascouche has entrusted CDC with its communication operations. The most recent campaign posed a real challenge: conveying financial news to citizens in a way that was clear, pleasant, and reassuring.
To demystify questions and issues surrounding public money, we proposed a concept rooted in storytelling with a playful approach. The campaign centers around a friendly, expressive, and easily recognizable character: Argenpublix. Drawing inspiration from the familiar, intergenerational world of Asterix, this understanding ambassador is able to speak to all citizens in a concise and dynamic way.
A fine-tuned writing process has enabled us to strike the right balance in the transmission of information: popularizing without infantilizing, through four video capsules, each devoted to a specific subject. Argenpublix explains the topics in an understandable way and also reflects the concerns of local residents. With its dual role as communicator and citizen, it anticipates questions while defusing concerns.
CDC provided the city with a turnkey project: ideation of the overall concept, design of the visual approach, scripting of each episode, writing of the popularization messages, and finally production and motion design of the four video capsules.