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Big Brothers Big Sisters bets on the number 2 for its recruitment campaign
Do you know the phrase "Alone, I go faster; together, we go further"? There is no better motto to describe what the Big Brothers Big Sisters Foundation can bring to young people. In an effort to promote the supportive role of their mentors to young people, the organization mandated CDC to launch a powerful campaign.
Following a strategic consulting and creative design process, the campaign "À 2 on est plus grands" was created, distributed via a landing page, digital ads, road signs, radio spots... A multi-platform deployment that really paid off!