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GLS, parcels that people want!
Millions of parcels to be delivered every day, and just as many human stories to be honoured: we are pleased to support GLS in this great mission!
As part of the rebranding of GLS in 2021, CDC guided the company in its North American development strategy by taking charge of the entire rebranding and its implementation, from web promotion to vehicle fleets. A brand awareness campaign and a complete recruitment strategy were developed for the Canadian market, highlighting the human aspect of the GLS adventure.
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