Odotrack
Intelligent optimization

Odotrack is a Canadian company that develops a software suite dedicated to business travel management. Since 2009, it has been helping drivers, fleet managers, and businesses simplify mileage tracking, optimize expense reimbursements, and take full advantage of tax benefits related to business travel. More than just a mileage log, Odotrack offers a comprehensive platform designed to make business travel simpler, more efficient, and more cost-effective.

Brand architecture and identity

As part of this project, we worked with Odotrack on a strategic review aimed at clarifying its positioning and brand architecture.

The goal of this phase was to make the company’s offerings more consistent, intuitive, and easier for its various customer segments to understand..

This in-depth work led to a complete overhaul of the brand identity. By modernizing its visual identity and harmonizing its design system, we created a brand that is more contemporary, distinctive, and aligned with the company's evolution, while strengthening its credibility and supporting its continued growth.

Projects completed by the agency