
Ogasys
A Solution by ACCEO
The ACCEO Group offers a wide range of specialized services and turnkey solutions for companies in the renovation and materials industry. The group's Renovation division enlisted CDC to refresh the branding of one of its flagship products: Ogasys, an Enterprise Resource Planning (ERP) system. After conducting a thorough analysis of the software’s features, CDC designed a new logo and reimagined the brand environment.
We wanted to highlight the multi-tool nature of the software by embodying it in a visual, playful, and narrative way. Ogasys and its multiple functionalities were thus personified through a character rooted in the hardware store universe, taking on different roles and outfits: accounting, sales, inventory and warehouse management, supplier follow-ups, financial reports… So many tasks that the single Ogasys tool can simplify and handle within the company.




Bringing Ogasys to life
Once the new brand image was finalized, CDC set out to develop the website along with a range of promotional tools and content. A video featuring the Ogasys character in its various roles was ambitiously filmed using a green screen. We took on the challenge of managing an extensive pre-production phase with limited resources. This video shoot also had the added advantage of generating numerous visuals for the website.



Production of promotional materials
+ Website
+ Sales sheets
+ Commercial filming
+ Magazine advertising
+ Booth
+ Banners

Achievements by the agency
+ Strategic consulting
+ Brand positioning
+ Art direction and graphic design
+ Copywriting and editorial consulting
+ Integration and programming
+ Video production

