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Débranche, c’est les vacances !
For Tyroparc, we designed and executed a powerful campaign built around a simple concept: disconnect from everyday life and dive into adventure. That’s how the slogans "Débranche, c’est les vacances" for summer and "Débranche pour un hiver intense" for winter came to life.
The campaign highlights playful contrasts between daily obligations and the call of the outdoors: a dad and his son struggling with homework already wearing their zipline helmets, a woman geared up with her harness and ready to hike while sitting at her desk, a mother and daughter dressed in snow gear while drawing, or a man in snowmobile attire sitting at his computer. All of them are ready and equipped to jump into adventure at a moment’s notice.
Our mandate covered all rollouts: seasonal adaptations of the website homepage, visual assets for social media (carousel and Facebook cover), ads in La Presse Touristique, and a highway billboard to maximize visibility.
A bold, colourful, and evolving campaign that positions Tyroparc as the perfect place to disconnect—summer or winter.
