Quebec Ski Areas Association
All schuss for the ASSQ
With 75 member resorts, the Quebec Ski Areas Association is a non-profit
organisation created by ski area owners. Its mission is to defend the
interests of the industry with the government and to promote skiing.
After several fruitful collaborations with the ASSQ since 2019,
including campaign design, animation, video and graphic services, CDC
has once again sharpened its pencils and created a new report to make
winter shine!
As a communications tool combining text, figures and visuals, an annual
report must be clear and concise for its readership. Our challenge was
to create a graphic grid that harmoniously integrates a variety of
elements such as infographic tables, numerical statistics, uncluttered
pages with headlines, large photos, pages of dense text with
well-organised sections, all in a palette of bright, dynamic colours.
In addition to providing ongoing support throughout the mandate, CDC took care of the graphic design and layout of the report, as well as the creation of the covers.

Achievements by the agency
+ Art direction and graphic design: creation of the graphic grid and covers
+ Graphic design: complete layout of the report
+ Project coordination
Creative team
+ Kim Peters, Art Director
+ Laurie Averty, Graphic Designer
+ Lucie Pagès, Account Manager


