The Montreal Off Jazz Festival
Founded in 1999 by a group of Montreal jazzmen, the OFF Jazz has become an essential part of the local cultural scene. Every year, local and international musicians perform in various venues around the city to the delight of jazz lovers and music enthusiasts.
Strategy and creative approach
For the 23rd edition of OFF Jazz, which took place from October 6 to 15, CDC was called upon to create a new graphic identity. Our teams worked on the complete design of the website as well as on the creation of three posters to promote this edition. Each poster features an emblematic city landmark, namely Place-Ville-Marie, the Jacques-Cartier Bridge and the Five Roses Flour factory, in order to illustrate the extent to which the event has been rooted in the city since its very beginning.
Agency's achievements
+ Creation of a new graphic identity
+ Design of the website
+ Development of a communication plan
+ Development of a media strategy
+ Management of social media based on a
previously developed content strategy
+ Newsletters distribution
One of the objectives of this mandate was to increase the festival's visibility and improve ticket sales. A communications plan was developed to enhance awareness of the event among the Montreal public, but also outside the island.
Our teams implemented a media and social network strategy to promote conversions. We also took charge of the festival's social media management, with an adapted content strategy and a precise schedule of posts to be published. As the organisers wanted to build an online community, CDC organised a contest to stimulate interaction and increase the festival's email base. Several newsletters were also sent to OFF Jazz subscribers, in order to multiply the information distribution channels.
