Pepco
A campaign with pep!
Pepco is one of the three largest private distributors of energy in Eastern Canada. A
distributor of fuels, lubricants, industrial supplies, and propane in the residential,
industrial, and agricultural sectors, as well as in construction and transportation,
this rapidly growing company has seen its sales figures rise 377% in five years,
which earned it 168 th place in PROFIT magazine's PROFIT 500 rankings in 2016.
Complete assistance
CDC began its collaboration with Pepco by totally overhauling its website in 2015 and upgrading its brand image by creating the slogan "Pep your life" and the character "Peppy". After several acquisitions in 2016 and continuing its strong growth, Pepco's leaders wanted support in order to ensure that all of its marketing activities were working and that the brand image was being used consistently. CDC therefore assisted the company in its strategy and communication actions, actively participating in bimonthly marketing meetings and taking on the task of developing various actions, like promotional campaigns, print communication tools, website upgrades, and social media management. In addition to seeing spectacular growth in its Web performance, Pepco's team can count on the CDC team as a genuine extension of its own marketing department.
Strategic planning
+ Positioning analysis
+ Strategic consulting
Web design, integration, and programming
+ Visual concept development
+ Responsive site design
+ Bilingual site architecture
+ Integration and programming
Graphic design and text
+ Creating communication tools
+ Creating advertisements
+ Conceiving, designing, and distributing e-mail blasts
+ Writing, revising, and translating content
Illustrations
+ Designing a mascot and adaptations
+ Creating a colouring book for children
Promotion
+ Social media management
+ Ad campaign management
+ Online promotion design and management
