City of blainville
A dynamic and inclusive city!
For 10 years now, CDC has been guiding the city of Blainville through a number of graphic and interactive communications projects. From the complete design of annual campaigns to the production of promotional tools and the redesign of visual identities, the agency offers the city graphic solutions adapted to each project. The wide range of mandates to be carried out, often simultaneously, is a major challenge for the municipality. Setting up a production team dedicated to this client ensures that the work runs smoothly.
A team made up of an art director to ensure visual consistency, a project manager to oversee the progress of projects and two graphic designers, enables the city of Blainville to produce effective, visually striking communication tools, sometimes to very tight deadlines. Today, the city entrusts CDC with complete 360 campaigns!
Communication and marketing
+ Multi-platform advertising campaign
+ Design, scriptwriting and production of videos
+ Design, scriptwriting and production of radio campaigns
Creation and graphic design
+ Development of visual identity: logos, pictograms and
illustrations
+ Graphic design of printed and web material and promotional
tools
+ Outdoor advertising campaign
+ Signage
360° public consultation campaign
In 2023, the City of Blainville wanted to produce a set of communication tools concerning the urban and land-use vision for highway 117.
The objective was to consult residents through a questionnaire on the future of this artery, so that it would correspond to their aspirations.
CDC designed the identity for this campaign, as well as the promotional tools aimed at raising awareness of the city's initiative among its residents.
Campaign identity
+ Research and development of the campaign name
+ Drafting of key messages
+ Design and proposal of a visual framework
+ Production of a brand guide
Consulting service
+ Recommendations for media deployment
Rolling out the campaign
+ Display
+ Newspapers
+ Website
+ Social media
+ Spotify
Website - 90-second commercial
+ Scriptwriting, copywriting and directing
+ Editing
+ Post-production
Spotify - 30-second radio message
+ Copywriting
+ Production
Infrastructure work campaign
In 2022, the city of Blainville began major infrastructure work on
highways that are heavily used by the public. The municipality
therefore needed to develop an effective communications plan to
inform its residents of the work to come, tell them about the
areas impacted and make them aware of the nature of the work.
The city also wanted to revamp the image of its general campaign,
which could then be easily adapted for the various worksites
throughout the city.
Consulting service
+ Development of the communication strategy
+ Design and drafting of an action plan
Campaign identity
+ Development of a project name, key phrase or slogan
+ Design and proposal of a graphic identity
Rolling out the campaign
+ Large-format billboards
+ Website
+ Social media
+ Maps, plans and infographics
Spotify - 30-second radio message
+ Copywriting
+ Production of 2 x 30 seconds
Paul Mercier
Library
In September 2015, the City of Blainville also commissioned the agency to design the launch campaign for the Paul-Mercier Library. To this end, CDC produced a series of graphic elements.
Sports Hall of Fame Lane
The Sports Hall of Fame Lane of Blainville is a billboard installation concept designed to pay tribute to citizens who have left their mark on the city's history through their sporting achievements. Unveiled one by one for the next 10 years, the billboards of the Sports Hall of Fame Lane presented a major challenge, since the concept for the temporary and permanent faces had to be created simultaneously.
+ Concept development
+ Signing series
+ Art direction
+ Posters
+ Infographics
Road safety campaign
With the aim of raising awareness of road safety in Blainville, CDC was asked to design a multi-channel campaign to convey the desired message through different communication channels.
+ Concept development
+ Art direction
+ Website
+ Other variations
Campaign against mobile phones in the locker room
The city of Blainville has once again commissioned the agency to develop a campaign against cellphones in the locker room.
+ Concept development
+ Copywriting
+ Art direction
+ Print formats
+ Digital tools
Citizenship campaign for pet owners and their dogs
This time, CDC's objective was to run a campaign to raise awareness among dog owners of the need to be civic-minded at all times of year by picking up after their pets.
+ Concept development
+ Copywriting
+ Art direction
+ Print formats
