CANIPOW
Train, reward, stimulate!
When launching its treats for dogs, our long-standing partner
Canisource wanted to set this new product apart from others on the
market and create a range that was clear and precise about its
purpose and functions.
A trio with real punch!
Following a strategic review, CDC worked on defining the
positioning and differentiating elements of this new range: train,
reward and stimulate. Based on these keywords, we created the
brand name CANIPOW, playing on the humour and dynamism of the
product in relation to the sports food market. The bright,
distinctive colours give each treat its own personality and make
the trio feel like a real collection. A hit with four-legged
consumers!
Achievements by the agency:
+ Strategic advice
+ Creation of the brand name
+ Art direction and design
+ Design of packaging and promotional tools
+ Deployment of an advertising site, including programming and
integration
+ Copywriting
+ Photo shoots
+ Production of promotional video
+ Digital campaign and media strategy
