UNIVERSITÉ DE MONTRÉAL
Field activation campaign
As part of its close collaboration with Cyclone Design Communications, UdeM called on the agency's strategic and creative resources to boost interest in the admissions period at its Laval and Brossard campuses. To reach the target audience directly, CDC designed the "Wake up, it's time to register" field activation campaign. A truck displaying UdeM's colours distributed coffee on the north and south shores of Montreal.
Achievements by the agency :
+ Creation of the campaign concept
+ Art direction and graphic design
+ Project management
The agency was in charge of the art direction and graphic design of all the support tools, including the truck's wrapping, the pamphlet presenting the Brossard campus and the coffee mug. A campaign that was sure to raise everyone's interest!
Opening campaign for the Brossard campus
+ For the opening of its brand new campus in Brossard, UdeM entrusted CDC with the important strategic challenge of its communications campaign, including the media plan, the concept and the graphic design of the entire project. The agency successfully combined talent and consulting services to produce a media campaign ranging from bus posters to social networks and the web. The South Shore was decked out in UdeM's blue colours and the news did not go unnoticed!
Achievements by the agency :
+ Strategic support
+ Art direction and graphic design
+ Web design and creation
+ Landing Page
+ Bus display
+ Digital campaign
+ Project management
Reel Contest
+ To liven up student life on the UdeM campus in Laval, the university organized a Reel contest on Instagram. From the mechanics, to the animation on social networks, to the design of the visuals, CDC created a concept that spoke to the students, as the contest received more than 1,700 votes in total.
Achievements by the agency :
+ Strategy and mechanics of the contest
+ Art direction and graphic design
+ Animation on social networks
+ Project management
