A fresh look for
the music scene
Located in the Laurentians, Zedem sells in-store musical instruments and accessories and offers
music lessons in its Boisbriand, Saint-Jérôme and Terrebonne studios. Online sales account for a
significant portion of its business and the company plans to expand its presence in the English-speaking
market, the rest of Canada and the United States.
CDC supported Zedem in the development and implementation of a strong new brand image, a guarantee
of professionalism and quality, as well as in the execution of strategic actions.
Achievements by the agency :
+ Strategic support
+ Creation of a new brand name
+ Art direction and design
+ Graphic design
+ Animation
+ Web integration
+ Digital media placement consulting
+ Coordination and project management
La zone musicale is now Zedem
A new company name was defined to create a current brand image that enhances the perception of quality of the company, with a name that reaches both French and English speaking clients.
Design of the visual identity
The new visual identity was developed with the creation of the logotype and its
variants to meet the different paper and digital formats. CDC then took charge of
the implementation of the new image on
all the company’s media.
Implementation of a brand awareness campaign
In order to strengthen its visibility with its target clients in this transformation phase,
a 3-step campaign was developed to unveil the new brand image and spark the curiosity of target clients.
instruments • school • location • service